For this private sale campaign, I designed a comprehensive suite of assets across digital, video, and print. This included Google display, paid search, and social ads, 15- and 30-second OTT spots featuring green screen footage that I personally shot and edited, web graphics for corresponding landing pages, in-store flyers and handouts; and a targeted tri-fold direct mail piece.

The creative featured bold, retail-driven visuals, a spring-inspired color palette, and messaging targeted to a high-value audience segment to drive in-store traffic for the sale.